'Digital transformation without the overwhelm
Helping construction-sector small businesses turn digital chaos into competitive advantage.
Feel like you don't know where to even begin? You're not alone.
A recent study (Kelly, 2023) found 98% of CEOs in Australia expected to change their business model as a result of the upheavals we've all experienced since the pandemic. And 85% of those interviewed said they're struggling to figure out where to start.
Add this to the pressure of ongoing project uncertainties, a fast-growing population, and the looming Brisbane Olympics, and it's a wonder we're not all going completely around the bend. (Although, mental wellbeing is also something we have to factor in.)
But there's good news! Help is at hand... 👇🏼
About
A "Marie Kondo" approach to business transformation
We take a holistic approach to streamlining your business – keeping what delivers results and eliminating what drains resources. For overwhelmed business owners, that should spark at least a little joy.
We come to your business with fresh eyes, eager to draw out those unique elements that make your business special, then build from there.
Our 4-stage process
Discover – We get down into the beating heart of your business and unpack what's really going on.
Strategise – Next, we turn insights into an actionable roadmap that factors in your current operations and workloads.
Implement – Time to execute the plan, with your team and our specialists working side-by-side.
Sustain – Regular check-ins give you ongoing support and accountability, helping with any minor adaptions to make sure everything sticks.
Why work with Copycat Collective?
✓ 20+ years' of communication expertise – working alongside construction and engineering professionals on projects up to $5b in value.
✓ It takes a village Collective – with direct access to a vetted network of experienced specialists, there’s no vendor shopping, no separate briefings – just quality solutions, seamlessly delivered.
✓ Brisbane-based, industry-focused – we're local, hybrid-oriented (or fully remote), and we speak your language.
✓ Payment plans available – Ask about our custom payment options that help you manage your cash flow as we manage your transformation.
Your transformation catalyst
Cathie Wilson is truly a multi-talented practitioner with decades (eek!) of hands-on business experience. She's worked with big business and small, subbed to global consultancies, and wrangled the world of the public sector from utilities and transport to education and research organisations. Along the way, she's invested heavily in her own CPD, most recently earning her MBA in digital transformation.
With all that, Cathie's approach is open-minded, curious and fun. Like a bridge over troubled water, she can ease your mind as you tackle your business's long-term goals during volatile times.
Shout outs
Jo Brooks | Founder, Navig8Biz • Navig8 Circle • Her Transformation
I first worked with Cathie Wilson back in 2017, when Navig8Biz was still in its earliest stages — an idea becoming a business. Cathie brought far more than exceptional writing and communication to the table (though she is absolutely a wordsmith of the highest order). What stood out was her ability to consult through the craft. She asked the questions I hadn’t thought to ask, helped me sharpen my message, and guided me to communicate in ways that truly connected.
Cathie’s value-add isn’t just in what she writes — it’s in the strategic thinking she brings before the first word hits the page, and the clarity and confidence she leaves you with long after. A brilliant mind, a generous collaborator, and a quirky, articulate presence I admire deeply. I wouldn’t hesitate to recommend her to anyone needing not just content, but real consulting wisdom in how they show up and speak to their market.
Dr Gabbi Parle | Academic, QUT Graduate School of Business
Cathie brought real heart to her work as Business Coach for my ‘Building Financial Resilience’ unit, which I delivered as part of QUT’s MBA program from 2019 to 2024. Her contributions showcased each week’s principles with clarity and concision, along with a wry humour that helped the message stick. She also came through with top quality industry experts to help fill guest speaker slots.
As an assessor, she was laser focused on outcomes, without losing her sense of empathy – everything was a teaching and learning opportunity.
Sharp, sincere and able to handle difficult conversations with tact and discretion, I can see Cathie as an invaluable source of insight and support to those she works with.
Janine Paynter | Group Account Director, Wahoo Advertising
Working alongside Cathie over the past six years has been a masterclass in passion, energy, and creative intelligence. She’s a force of nature – vibrant, strategic, and unafraid to challenge the norm. Whether she’s crafting razor-sharp content or guiding a client through business transformation, Cathie brings a rare combination of empathy, detail obsession, and can-do spirit.
She doesn’t just solve problems, she reframes them, creating momentum that turns even the messiest challenges into clear, actionable strategies. Cathie isn’t your typical consultant; she rolls up her sleeves, brings in the right people, and sticks around to make sure the job’s done right – and done well.
If you’re looking for someone who can lead your business through meaningful, human-centred transformation, while keeping communication compelling and purposeful, you want Cathie in your corner. She’s bold, bright, and brilliantly effective.
Don't be shy. Let's talk!
